Our team of proven experts here at Todd Dexter & Associates specializes in creating highly customized direct response fundraising strategies that reflect the DNA of your organization . . . and touch the heart of your donors.
The goal is simple: to utilize optimized direct response fundraising strategies to generate more donors and dollars for your organization. More than standard-issue techniques and programs, our optimized direct response fundraising strategy is based on a philosophy that builds on your beliefs and refines our approach based on key analytics and client metrics.
Service pillars
Direct Mail
Direct mail continues to be a primary income driver with a strong ROI compared to other direct response fundraising channels.
When scaled properly, direct mail is the foundation and heart of the most effective nonprofit fundraising programs. And while it has an enormous ability to scale and grow with client needs, it also requires doing a lot of little things right—good strategy is only the beginning. Quality creative execution and print production necessitate a team of experienced professionals.
TDA brings decades of experience and testing to clients as we craft personalized direct mail programs for each organization’s unique needs. Experience + Client Objectives + Analytics = direct mail effectiveness and client satisfaction.
Digital Solutions
The digital channel continues to grow, year over year, like no other fundraising channel. From websites to microsites to landing pages and email campaigns, digital is an increasingly important channel for nonprofits.
Our award-winning digital partners bring a wide range of creative expertise and cost-effective technical development to leverage for your organization.
Our unique model integrates direct mail and digital in cost-effective and results-enhancing ways . . . which combine to produce more donors and dollars
for your organization.
Consulting
Successful fundraising requires doing a lot more than just sending out letters and emails. Today’s nonprofits need sophisticated systems that ensure the entirety of the donor relationship is handled with care. This is why we consult with organizations on:
1. Databases to properly capture donor behavior
2. Partners to help open and track donations in a timely fashion (often referred to as keying and caging)
3. Receipting (customized and fast)
4. Internal processes for reviewing and approving creative
5. Data mining/donor screening
While direct mail and digital are the primary direct response channels, where we see the most growth is when those channels are leveraged as a funnel for a relationship-driven major donor fundraising program. This is why we write letters that are meant to build relationship, not manipulate people into making a one-time gift.
We have a network of successful major donor partners that we can refer to help you maximize your fundraising from all levels of donors.
Don’t just take our word for it …
Here are a few words from our clients on the successes we’ve been able
to achieve for them in growing their direct response programs to create
more donors and dollars.
Slavic Gospel Association, US
"They really took the time to understand our ministry, and as a result we developed some very successful campaigns and programs that have continued to grow for over 25 years."
MICHAEL Johnson
President, Slavic Gospel Association
First Liberty Institute, US
"It's great working with real professionals who know what they're doing, know the industry, and understand your needs. Working with them has really succeeded for us and allowed us to grow."
Kelly Shackelford
President, CEO & Chief Cousel, First Liberty Institute
Northwestern Media, US
"It all boils down to trust, creativity, integrity, and partnership. They know us so well; we don't consider them consultants—we consider them more like an extension of our team."
JASON SHARP
Senior VP for Media, Northwestern Media
Slavic Gospel Association, US
"They really took the time to understand our ministry, and as a result we developed some very successful campaigns and programs that have continued to grow for over 25 years."
MICHAEL Johnson
President, Slavic Gospel Association
First Liberty Institute, US
"It's great working with real professionals who know what they're doing, know the industry, and understand your needs. Working with them has really succeeded for us and allowed us to grow."
Kelly Shackelford
President, CEO & Chief Cousel, First Liberty Institute
Northwestern Media, US
"It all boils down to trust, creativity, integrity, and partnership. They know us so well; we don't consider them consultants—we consider them more like an extension of our team."
JASON SHARP
Senior VP for Media, Northwestern Media
