Client

First Liberty Institute (FLI)

2013 – Today

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Key growth metrics

Increased donor
file by

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10X

in just 5 years

Annual revenue has
increased to over

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$20M

in 10 years

First Liberty Institute
has become

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the largest legal organization in America dedicated to exclusively defending religious liberty

for all Americans

Where we started

First Liberty Institute (FLI) entered our partnership as a 16-year-old respected legal firm that wanted to focus its mission to exclusively defending the First Amendment rights of all Americans.

They were doing important work, but it was primarily confined to their home state of Texas, and they lacked the resources to expand their impact any further.

Action plan

Our first step was to refer a team of experts in corporate strategic planning and a major gift consultant to lay the foundation for a national legal organization. In addition to the launch of a national direct mail fundraising program, TDA consulted on developing an internal infrastructure for supporting the organization’s overall fundraising efforts.

Results

Very quickly, our efforts began bearing fruit. The house file started growing steadily, and our monthly house mailings started generating more and more net revenue.

Still producing excellent results to this day, TDA through its direct mail efforts is helping Americans across the country to take a stand and defend their First Amendment rights.

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Our success stories are what has come out of hard work
and good planning and strategy.